She says she recognizes there's a lack of diversity in the images about colour analysis and adds that there is a lot of misinformation on the internet about the topic in general. She says the fact that some people don't feel included by traditional colour analysis is "a sign that colour analysis content creators historically haven't done a good job in making sure their materials produced were representative." "I call it a facelift without the surgery." In the 1970s and '80s, colour analysis exploded in popularity with books like Bernice Kentner's Color Me a Season and Carole Jackson's Color Me Beautiful.īrailey says that by wearing the right colours for them, people's face, skin and eyes will appear brighter, more lifted and more vibrant - and that those checks can be done on anyone. " noticed when his students were painting portraits that their portrait subjects appeared more vibrant when they were painted in colours that harmonize with their natural skin, hair and eyes," Brailey told CBC Radio's Cost of Living. She says colour analysis first originated in the 20th century with a Swiss painter and professor named Johannes Itten. Her TikTok account, which features her working with clients, has more than 150,000 followers. "You cannot look at somebody and say what their colour analysis results are without doing colour comparisons," she said.īrailey says that colour analysis, when done properly, is indeed designed to account for all skin tones. History of colour analysisĬarol Brailey, an image consultant and colour analysis expert based in Stratford, Ont., says she sees issues in the fact that Lumsden was not even draped when she was told she was a Winter. "I just decided to post it on YouTube because I have been waiting to come across something like that ," she said. Many of her videos focus on colour analysis, categorizing Black celebrities within all four seasonal colour palettes. So she decided to start her own blog and YouTube channel called Cocoa Styling, where she gives fashion and beauty advice aimed at Black women. In the end, she determined she was actually a Spring, meaning that she looked best in warm, clear and bright colours - the opposite of what her instructor had advised.īut she realized that in all the books and guides she had seen on personal colour analysis, examples of Springs were always blonde, white women. So Lumsden started experimenting with colours on her own, learning about colour theory from friends who were graphic designers and artists, and would apply different shades of paint directly onto her skin. "The instructor typed me as a Winter because all Black people were either a Winter or a Dark Autumn, like, there was no in between," Lumsden said. "They didn't even drape me," she added, referring to the method of placing different shades of fabric near someone's face to help determine their skin's undertone. Micah Lumsden is a personal stylist and runs a blog and YouTube channel called Cocoa Styling. "I'm just like, that was odd because didn't work ," said Lumsden, who is now a personal stylist and image consultant based in San José. When Micah Lumsden was a fashion design student in San José, Costa Rica, her instructors told her that she was a "Winter," meaning deep, cool colours would look best against her dark skin. So now some are taking it upon themselves to adapt what they believe has not always been a very inclusive system. In real life, certified image consultants have reported that their client lists have ballooned.īut as some people rave about how colour analysis has changed their lives for the better, others - especially darker-skinned and racialized people - feel these traditional colour analysis methods just don't work for them. If you've spent any time looking at beauty trends on TikTok in the last year, you'll likely have come across personal colour analysis, a system that promises to help people look their best by determining what makeup and clothing colours best complement their hair and skin tones.įirst popular in the 1970s and '80s, personal colour analysis has been enjoying a comeback, partly thanks to apps like TikTok, with people trying to type themselves into season-inspired categories like True Spring, Deep Autumn or Cool Summer.
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